Advertise with us

What is search engine optimization ?

Search engine optimization (referred to in the industry as SEO) is simply the use of search engines to draw traffic to a web site or sites. SEO usually involves attaining a higher ranking in search engines by manipulating code in your website to make it more prominent and therefore more search engine friendly.

Did you know that 81% of Internet users rely on search engines and directories to find the information they need? It's true. Therefore, ranking highly in search engines and directories should be critical to your Internet marketing (source Forrester Research Inc).

• Many people believe that all search engines are equal Wrong!
  
  
• They believe that by submitting their site to numerous search engine that they will be rated higher and increase traffic to their site Wrong!
  
  
• Research has shown that users hardly ever go beyond the top 30 search engine rankings for a single search. It is estimated that the top 30 results receive over 90% of search traffic.
  
  
• People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase directly related to your site content. It's the perfect web site promotion!

The pie chart below shows the percentage of searches done by US web surfers in February 2004 that were performed at a particular website or network of sites. (Source http://searchenginewatch.com/reports/article.php/2156431 )

If you are listed in Google and Yahoo you stand over a 60% chance of being found by web surfers!

Search engines should be your very first method of web site promotion. But there's no way to crack search engines. Achieving a high ranking takes a combination of positioning techniques, patience and quality site content. You need to be very conscious of your search engine positioning. If you're not listed within the first 20 or 30 search engine rankings, you lose traffic, no matter how many engines you submitted your site to. The secret is to use search engine positioning techniques that will rank you higher than your competitors. Remember that the best way to achieve high rankings is to follow the search engine rules. Keep your content useful, improve your link popularity and always monitor your search engine positioning to aim for a higher rank than your competitors.

Why is Submitting Not Enough?

One of the most prevalent marketing exercises from SEO companies on the Web today is that submitting your site to 1000's of search engines will open a floodgate of new traffic to your Web site. Unfortunately, this is a myth that has been perpetuated by companies selling bulk submission services. You've seen the advertisement submit to 200 top search engines for only $49.95. What they don't tell you is that most of the so-called "search engines" they submit you to exist for only one reason: To collect your e-mail address so they can send you spam mail. If you have the misfortune of using your real e-mail address when you submit, expect to receive over 400 pieces of junk mail within 24 hours!

The other thing that bulk submission companies don't tell you is that over 90% of the search engine traffic comes from the top 4 engines. In addition, you can submit all day long, but if you don't appear near the top of the search results for keywords that apply to your business, you will never be found. Submitting alone is not enough.

In order to gain visibility on the search engines, you must know how to position your site at or near the top. With today's search engines, this requires more than simply adding a Meta tag to your Web page. However, if you know the industry secrets to gaining top rankings, then you can still bring in that promised floodgate of free, highly targeted traffic to your Web site. Search engine marketing is like any other aspect of marketing your business. Education is the key to gaining a competitive advantage. We at guide2marbella can deliver the most efficient and cost-effective way to promote your website where it counts!

Contact us today! You will be please you did!